What We Did
The Bingham Group worked with the Tennessee Overhill Heritage Association for the rebuild of their website along with some video marketing materials.
Our team began our process by identifying the clients goals and concerns. This client already ranked well online and was worried they would lose their rank once they got a new site.
Our team kept those concerns in mind and started their new site with a page backup of their old site so all page URLs would remain the same. By the time the site was done, we created redirects where appropriate so the old links would link to the new pages for the pages we ended up changing. We launched this site and Tennessee Overhill kept their rank position.
The new site we created for this client takes their 1500+ pages and gave the site better navigation and a more logical backend. Instead of posts and pages being created as posts, we separated them into posts, pages, excursions, outdoor activities, history, and a few other custom post types. We also wanted the site to appear fun and bring attention to the various things that make the region special. We took inspiration from other tourism sites, and created something truly unique to Overhill.
Using custom post types helps keep their backend from becoming cluttered and helps the site have a well defined URL structure and page system.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Once the new site launched, we heard from several people including their staff that everyone loved the new site and we made it a lot easier to find the content and activities on the website. This new website and the marketing we do for Overhill in our three publications helped them reach over 250,000 people per year!