Ripleys

The Bingham Group produced creative campaigns for Ripley’s Aquarium of the Smokies and Ripley’s Aquarium of Myrtle Beach, which were broadcast on more than 17 television markets across the country and appeared nationwide in Regal Cinema Theaters.

Ripley’s Aquariums target audience typically includes visiting and residential families
with young children. The Bingham Group conceptualized and created animated characters – Sharky, Ripley and Jilly – to capture the attention of this target audience. To make these new characters come to life, The Bingham Group shot and edited live action aquarium footage, created the animation, selected the voice talent and integrated custom music. This project was accomplished completely in-house by utilizing The Bingham Group’s broadcast production facilities.

The Bingham Group extended the animated campaign to promote special events and visiting exhibits, including a separate animated spot incorporating the visiting Pirate Exhibit. This spot aired during the Regal Cinemas preview advertisements for Pirates of the Caribbean: Dead Man’s Chest. The goal of this successful campaign was to capitalize on the excitement and exposure generated by the movie and to direct the audience to the related exhibit at the Ripley’s Aquariums.