What We Did
The Bingham Group worked directly with the state of Tennessee to complete their advertising and creative requirements for a campaign promoting the Tennessee Office Of Re-Entry which helps justice-involved individuals find the resources they need to get back into society once released from incarceration.
During this campaign, we created several videos to be played on TV stations across the entire state, created, printed, and shipped multiple versions of wall posters and floor stickers that would be on display in prisons and jails, and created graphics for bus benches and shelters as well as a full bus wrap that will be making its rounds in Nashville, TN.
This campaign was a success and The Tennessee Office of Re-Entry reached over 600,000 impressions each month on TV alone.
Videos
Posters
Floor Decals
Bus Bench Graphics
The Re-Entry Campaign was an important campaign by Governor Lee’s new Office Of Re-Entry whose main focus is to help those that have been incarcerated re-enter society and have a lower change of recidivism. This campaign required a lot of graphic design work and even translating those graphics into Spanish.
American Job Centers and health departments received one of each poster while all the prisons and jails in Tennessee received some of each poster as well as some of each floor decal and a floor decals installation kit which included a plastic squeegee, tape and detailed instructions. We also had benches and buses around Nashville, TN outfitted with our Re-Entry graphics.
A large part of this campaign was also our video work which was used on social media and for TV spots placed on broadcast TV all across Tennessee
During the three month period where the ad ran on broadcast TV, we were able to reach a total of 1,923,395 people. Almost 2 Million!