Archive

The Bingham Group worked together with the Tennessee Department of Homeland Security to create a campaign bringing awareness to domestic violence across the entire state.  After conducting focus groups in each part of the state with real victims of domestic violence we created four thirty second public service announcements to be broadcast on television.  Each spot is aimed at a different person in the situation, including the victim, abuser, or third party onlooker.  Large posters and billboards that included the same artwork and copy material were also created to coincide with the television spots to further bring awareness to domestic violence.

The Goal: To convince victims of domestic violence as well as their friends and family to call the helpline.

The Strategy: The Bingham Group worked with the Tennessee Department of Homeland Security to create a campaign bringing awareness of domestic violence across the entire state.

While researching the campaign, we held focus groups with a panel of women who had been abused. They told us what would be effective and exactly what would make them call the hotline. They told us why they would stay with the abuser and what might make them get help.

The Campaign: Each spot was aimed at a different person in the situation, including the victim or third-party onlooker. We also placed social media ads and mailed posters to all the Health Departments in the State.

PSAs: The Bingham Group created four public service announcements and implemented all aspects of digital media applications.

Over-the-Top: The target was served a 6-second commercial on their smartphone or computer with a link to the hotline or website.

Print: Large posters and billboards that included the same artwork and copy material
were also created to coincide with the television spots to further bring awareness to domestic violence.

 

The Bingham Group is the agency of record for David’s Abbey Carpet in Knoxville. We help them with their advertising management and ad placement, print ads in our local magazines, billboard design, and providing assistance when needed for managing their website or making suggested changes to website content.

David’s Abbey Carpet & Floors has been serving East Tennessee for more than 40 years with the highest-quality floor covering and commitment to customer service. In 1973, David Hayes established the locally owned and operated company and has expanded to two locations: 10853 Kingston Pike, Knoxville, TN 37934 and 259 Old Mill Avenue, Pigeon Forge, TN 37863.

Cedar Springs Presbyterian Church (CSPC), located in Farragut, Tennessee, has a heart for missions. For several years, they have focused evangelistic efforts and resources to serving the world by loving Jesus. The Bingham Group created a beautiful collage to cover the wall of the CSPC Mission Hall, which stands at 15 feet high and 350 feet long. The collage shows scenes of missionaries working with local and international groups surrounded by coordinating Bible verses, the countries CSPC has served, and the mission work in progress.

Lisa Bingham, owner of The Bingham Group, is thrilled with the outcome of the piece and says, “I prayerfully considered how to best communicate the heartbeat of the CSPC missions ministry. It has been a blessing to be able to use my team’s talent to help advance the vision of the missions department. I pray that the artwork will be a strong communication tool for the church for years to come.”

CSPC is excited about the mission work they are doing across the state and across the globe. The collage will continue inspiring people to follow the ultimate call for believers to love God, one another and the world.

Bryant Boats, a high-end recreational boat manufacturing company in East Tennessee, contacted us when they needed the tools to compete against larger manufacturers. With a limited advertising budget, we decided that
their small size and hand-crafted quality was
their strength.

Through the brochure and national industry print ads, we positioned Bryant as a detail oriented, custom manufacturer that created lifelong memories for the folks who purchased a Bryant boat. We shot photography in beautiful East Tennessee instead of traveling to the very expensive marine photographers in Florida. We repeatedly emphasized the Bryant Difference, using that theme throughout all materials. As a result, Bryant added dealers to its retail network.

Materials for Bryant included:

• Corporate Identity

• Tagline: “The Bryant Difference”

• Brochure

• DVD

• Video

• Magazine Ads – trade

• Newspaper Ads

The Bingham Group is the agency of record for Braden’s Lifestyle Furniture in Turkey Creek.  Producing television commercials, print, graphics, social media campaigns and more. Voted again as Knoxville’s best furniture, Braden’s hosts over 200 individual vendors of traditional, classic furniture styles, contemporary and modern brands.

Braden’s Furniture was founded by McKinley & Mildren Braden on May 1, 1965, in Knoxville, TN. Operating under a family name and giving great care to the reputation, Braden’s Lifestyle Furniture in Turkey Creek takes customer service very serious and stands behind their products.

At The Bingham Group, we manage everything for Braden’s including video production for the last several years of their advertising, website slideshow graphics, print ads, billboard designs, and email newsletters.

The Bingham Group produced a Welcome Video and Outdoor Billboard Campaign for Gatlinburg’s newest attraction, Anakeesta. The creative welcome video is broadcast continuously at the attraction welcome center, ticket office and various locations throughout Anakeesta. The welcome video now greets those arriving in Knoxville via McGhee Tyson Airport and is successfully promoting this amazing attraction.

We conceptualized and implemented a visual story of Gatlinburg’s newest family attraction. The Bingham Group shot and edited live action footage, still photography and integrated the custom-created music. The Bingham Group then married the live action footage with the still photography to create a visual experience. This project was accomplished completely in-house by utilizing the Bingham Group’s broadcast production facilities.

The Anakeesta Outdoor Billboard campaign had a goal to capture the experience of the attraction in one image with limited wording. The Bingham Group create a series of options with innovative marketing techniques and award-winning designs. The campaign has exceeded all expectations and continues to grow attention for the Magic in the Mountains…Anakeesta.

The Bingham Group was the agency of record for Alley Auction, Inc., headquartered in Knoxville. Producing television commercials, print, graphics, social media campaigns, online auctions, website, branding, and more.

Alley Auction, Inc. is a full service real estate development / auction company specializing in the development of prime real estate to be sold at auction.  Established in 1966, Alley Auction has developed some of the finer residential subdivisions throughout Knoxville and surrounding areas. Real estate services include consulting for new development, as well as development and marketing of existing product by auction.

Adventure Anderson was a marketing plan that The Bingham Group created to promote Anderson County as a premiere destination in beautiful East Tennessee, for a day trip or a vacation getaway. The Bingham Group created ten, 2-5 minute promotional web videos; five 15-second commercial web spots; a detailed magazine story about Anderson County including beautiful landscape photographs, a list of activities to do, and a multitude of attractions that Anderson County has to offer guests.

The Bingham Group was contracted to design and develop the website for a powder coating company that was just getting started. Our team was responsible for everything from the initial research that helped them decide what services and design to go with to creating the website, branding, and business cards for the brand.

Our team created a website that gave them a good foundation to build their online presence around. This website included contact and lead capture forms as well as some basic SEO to help them rank in their local area plus whenever someone searched their company name.

For their branding and print materials, the client wanted something that would help them look more professional and have a logo that was unique to them.

The Bingham Group recently won a five-year contract with the State of Tennessee, Department of Homeland Security, to create a methamphetamine awareness campaign to include radio, television and visual print media. As part of this contract, The Bingham Group developed a 30-second public service announcement (PSA) about the dangers and consequences of making methamphetamine. Specifically, the PSA deals with newer, stricter laws regarding making meth around children.

After thoroughly researching the subject matter and the new methamphetamine laws, the agency began concept creation and storyboards. The video focuses on a mother involved in making meth being sentenced to jail and losing her child as a result of her actions. The Bingham Group selected talent and music for the PSA, as well as custom-created graphics to enhance the PSA’s message. The project was completed in-house by utilizing the agency’s own broadcast production facilities. In addition to creating the video, The Bingham Group is responsible for media buys and distribution to media outlets throughout the State.

This campaign led to a 30.1% decrease in the number of children removed from homes and a 24.7% decrease in the number of meth labs seized.