Peoples Bank
What We Did
The Bingham Group was chosen to rebuild the website for People’s Bank and help with their overhaul of their digital presence. Our team started with an audit of their current situation and provided our assessment of their current site, which needed a lot of work to bring it up to our standards.
After our initial meetings, our team began working to rebuild the site and transition from a proprietary builder to WordPress. The new site is complete with banking specific pages that describe each account type, contact and lead capture forms, online banking integration, and an overall refresh of the look and feel of the site to make it feel current.
Part of the work we did for this client also included promoting them in our three magazines.
This new website for People’s Bank of East TN was a massive overhaul of what they had before. The new site perfectly integrates with their online banking system login using a custom slide out panel and the backend being powered by WordPress made it a lot easier for their staff to make changes to individual banking pages, add or edit locations, and manage their team.
We also featured People’s Bank in our three magazine publications which helped them reach over 250,000 readers as well as advertise the launch of their new website.
ORAU
What We Did
When ORAU contacted The Bingham Group to complete their Annual Report, we suggested dedicating only two pages for all of the departments and their descriptions (instead of the usual page per department). The purpose of this was to focus the rest of the publication on telling the story of how the departments reacted to the crisis caused by the 2011 tsunami in Japan.
With the theme of “connect”, The Bingham Group helped illustrate the response ORAU has had throughout the world in times of need. Not only does ORAU help in dire times, but we also showed how ORAU connects with medical centers and trains them on how to be prepared in extreme emergencies. The story expressed how ORAU “connects” with consumers on a new level.
MLBF
What We Did
The Bingham Group is proud to organize this entire weekend balloon festival benefitting the Boys and Girls Club of Monroe County. This event, which happens Labor Day weekend features live music, fair-style food vendors, a kids bounce area and other attractions for children, 20+ fully juried craft vendors, and hot air balloons from various places around the country.
More information can be found at www.monroelifeballoonfestival.com
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Optimization Statistics
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Matlock Tire Service
How We Work
Matlock Tire Services has been family owned and operated for over 60 years. Matlock specializes in local tire sales, including minor services and repairs. Matlock Tire is committed to exceptional customer service and understands the importance of keeping their customers safe, on and off the road.
The Bingham Group has produced and shot several video promotions and advertisements for Matlock Tire in the local community, including a redesign of their main logo.
Matlock Tire Service advertised in our Farragut Life publication for several issues. We also produced a couple TV spots that ran on local TV stations to help them capture more sales locally. The ad campaign and their print campaigns were a success as we reached thousands of people with the TV ad and our print magazines helped them reach over 250,000 readers.
Lost Sea
What We Did
The Lost Sea Adventure in Sweetwater shows visitors a different kind of natural beauty in East Tennessee. The adventure begins with a tour of the caverns, leading to the largest underground lake in America. Brave explorers can ride across the lake in a glass-bottom boat. The Bingham Group advertised this amazing and unknown adventure in several published stories for Monroe Life and Farragut Life Magazines. They also produced and shot a commercial video announcing the 50th Anniversary of the Lost Sea Adventure, which brought visitors and residents to the area.
KUB
What We Did
The Bingham Group is under contract by the Knoxville Utilities Board (KUB) to provide video services. Using the in-house Quadcopter, or Drone, The Bingham Group safely and efficiently inspects all of the KUB water towers with real-time video footage. This provides KUB with an accurate and cost efficient assessment of their equipment, without endangering the lives of their employees.
The Bingham Group also produces several 8-10 minute safety videos at each KUB water treatment plant. The videos serve to educate KUB employees and are intended for internal use within the company.
Kippy Brown Documentary
The Story of Coach Kippy Brown
Kippy Brown was the first black Quarterback to play Football at Sweetwater High School in 1969. This began his road to the Super Bowl, and the untold story of one of the most influential figures in NFL history. Later that year, Brown led the team to three consecutive state championship games, they won the title in 1971 and 1972.
From Sweetwater, Brown went on to play for the Memphis Tigers at the University of Memphis. He was the first black quarterback to play for Memphis in 1974. After graduating from Memphis University, Brown was offered a coaching job by Richard Williams. Brown accepted and began a coaching career that would eventually lead him to the Super Bowl.
With interviews from Kippy Brown, Tennessee Head Coach Phillip Fulmer, Memphis Head Coach Richard Williamson and the story behind Brown’s relationship with Tennessee Head Coach Johnny Majors, The Kippy Brown Way is a testament to Brown’s dedication to the game of football.
ETVC
What We Did
The Bingham Group worked with East Tennessee Vein Clinic to help them update their website to match the new direction of the company and to get them away from a proprietary system their last developer used that was difficult to update.
Our team ended up building a fully responsive WordPress website that highlighted their services and procedures as well as helping them create a more modern logo and branding complete with new business cards for their entire staff, letterhead, and new brochures.
Our team also helped ETVC expand their reach by including articles in our three magazines, creating videos that were used in ads on local TV stations and social media.
Our Results
During East TN Vien Clinic’s time using us as their marketing agency, we were able to create a powerful new website that helped them rank for each of their services, several ad campaigns that ran on social media and a couple print ads that ran in our Farragut Life publication.
Before coming to us, this client’s website was built using a proprietary system the last company used as a way to keep them locked into their services. We created a fully responsive website built using WordPress and addressed all the clients concerns about improving their ranking in search. The new site included individual services pages and keywords the client wanted to help them achieve their marketing goals.
Envirocast
What We Did
The Bingham Group is the agency of record for EnviroCast, a company owned by VanhooseCo. Producing all aspects of media communications, print, social media campaigns, marketing collateral, event planning and branding. EnviroCast is a innovative product set for licensee by VanhooseCo. The Bingham Group is handling all aspects of the branding, processes and standards for the licensees of EnviroCast.
EnviroCast is an innovative pre-cast concrete wall system that has expanded opportunities for the residential, commercial, institutional and industrial building industry. The EnviroCast wall system delivers the strength, versatility and durability of concrete while providing the extra benefits of insulation, design flexibility and speed of construction. Large home builders, project developers, architects, engineers and precast concrete manufacturers are embracing EnviroCast wall systems as an improved alternative to stick built and concrete block construction.
Edfinancial Services
What We Did
Edfinancial Services is a student loan servicer who provides customer service on behalf of students lender, including answering their questions, helping them with repayment plans, and processing their student loan payments. When Congress eliminated private financing of federal student loans, Edfinancial emerged with a renewed purpose: student loan management. The Bingham Group used water imagery to describe the company’s ability to adapt to the changing world of student loans and has created numerous materials to help define the new Edfinancial.
Material for Edfinancial Included:
• Annual Report
• Pocket Folder
• Brochure
• Folder Inserts
• Displays
