Archive

Wears Valley Ranch and St. Andrews School is a nonprofit institution that provides a home and education to abandoned and abused children. In 2011, The Bingham Group produced a video and collateral to present to major donors at an appreciation retreat at RT Lodge in Maryville, Tennessee. The video and collateral outlined a brief history of the ranch and presented a vision for the future of the programs. The project was a great success and even led to additional donations that very weekend. The Bingham Group also redesigned Wears Valley Ranch’s website.

The Bingham Group is the agency of record for VANHOOSECO, a company headquartered in Loudon, TN.  Producing all aspects of media communications, print, social media campaigns, marketing collateral, event planning and branding.  VANHOOSECO has decades of experience, working on thousands of projects, and is the umbrella to industry innovative companies.

VANHOOSECO is the best choice in all facets of concrete production and installation, capable of delivering turnkey products.  An expert in concrete construction, manufacturing ready mix and precast productions. Taking great pride in their work and striving for the highest quality product possible in unmatched delivery on schedule with safety as priority.

• VANHOOSECO PRECAST
• POUR IN PLACE, INC.
• VANHOOSECO MECHANICAL & MILLWRIGHT
• VANHOOSECO READY MIX
• ENVIROCAST RESIDENTIAL
• ENVIROCAST COMMERCIAL
• ENVIROCAST INDUSTRIAL
• ENVIROCAST INSTITUTIONAL
• ENVIROKEEPE

In 2014, The Bingham Group received the new five year contract to publish the Tennessee Wildlife Resource Agency’s Guides in the spring of 2014. The guides include the Hunting & Trapping Guide, Waterfowl Guide and Fishing Guide.

TWRA has a rich history of providing a service to the public, affording all residents the right to hunt wildlife in the great state of Tennessee. The mission of the Tennessee Wildlife Resources Agency is to preserve, conserve, manage, protect and enhance the fish and wildlife of the state ant their habitats for the use, benefit and enjoyment of the citizens in Tennessee as well as its visitors.

The Bingham Group provides the design, layout, editing, and ad sales for the guide as well as all the advertising design, placement and quality controls the printing process.

The guide provides all hunters and anglers access to the licensing fees, hunting and fishing regulations, wildlife management areas, and hunting and fishing tags and licenses.

The Wildlife Guides are available at
https://issuu.com/thebinghamgroup

In 2012, The Bingham Group was awarded a contract with the State of Tennessee Department of Health to provide services for a multi-media campaign to raise awareness for the Tennessee Tobacco Quitline.

Tasks for this contract include: 

• Placing existing and newly developed television ads throughout Tennessee. Thirty-five spots were required to run from December 2012 through February 2013.
• Developing and submitting two versions of “The Cost of Cigarettes” multi-media campaign. After extensive research, The Bingham Group created two effective campaign options and presented them to the State.
• Conducting focus groups and telephone interviews in the three Grand Divisions of the State to determine the potential of the new multi-media campaign to motivate smokers to quit through the assistance of the Tennessee Tobacco Quitline.
• Creating print media, including 35 bus wraps per month per city for Memphis and Nashville and artwork to be utilized on 18″ x 24″ posters and 8″ x 9″ bi-fold brochures.
• Broadcasting 200 purchased radio public service announcements. The Bingham Group was required to place 200 spots per the contract. However, they were able to place over 1,700 spots and an additional 1,550 public service announcements.

From 2003-2009, The Bingham Group provided services for our client, The Olde Farm—a prestigious golf club located in the rolling hills of western Virginia. We handled: strategic planning to increase social memberships, strategic planning to increase its  rating on “America’s 50 Greatest Golf Retreats” listing, public relations, e-blast promotions, tournament events and invitations, and magazine and newsletter development and publication. We worked with them until they took their marketing and design in house.

The Bingham Group worked with the Tennessee Overhill Heritage Association for the rebuild of their website along with some video marketing materials.

Our team began our process by identifying the clients goals and concerns. This client already ranked well online and was worried they would lose their rank once they got a new site.

Our team kept those concerns in mind and started their new site with a page backup of their old site so all page URLs would remain the same. By the time the site was done, we created redirects where appropriate so the old links would link to the new pages for the pages we ended up changing. We launched this site and Tennessee Overhill kept their rank position.

The new site we created for this client takes their 1500+ pages and gave the site better navigation and a more logical backend. Instead of posts and pages being created as posts, we separated them into posts, pages, excursions, outdoor activities, history, and a few other custom post types. We also wanted the site to appear fun and bring attention to the various things that make the region special. We took inspiration from other tourism sites, and created something truly unique to Overhill.

Using custom post types helps keep their backend from becoming cluttered and helps the site have a well defined URL structure and page system.

The Bingham Group produced Smoky Mountain Strong, a documentary which premiered at the Knoxville Film Festival and the annual Governor’s Conference which was held in Gatlinburg, TN.

The Telly Awards annually showcase the best work created with television and across video, for all screens. With over 12,000 entries from all 50 states and 5 continents, Smoky Mountain Strong was awarded the Silver Telly, the highest honor in the showcase.

We conceptualized and implemented the story of the November 2016 Gatlinburg Wildfires into the format of film documentary. The Bingham Group shot and edited live action footage, still photography and integrated custom-created music. The Bingham Group then married the live action footage, still photography, national media footage to create a visual timeline of events. This project was accomplished completely in-house by utilizing the Bingham Group’s broadcast production facilities.

The goal of this successful documentary campaign was to create a visual timeline of events & survival, create awareness, express hope and to direct the audience to visit the area again. The documentary is the media choice of the City of Gatlinburg for expressing the past, present and future of the area regarding the historical wildfires.

The Bingham Group in the continued tradition of promoting Monroe County is honored to participate in the public relations, communications and creation of marketing materials for Sequoyah Birthplace Museum. Focusing on a rebranding of the attraction following the multi-million dollar renovation has be rewarding and exciting.

Advanced media technologies and electronics enhance visitors’ enjoyment at the musuem. The new exhibit portrays the Cherokee Indian life and the legacy of Sequoyah in an all new multi-million dollar museum! The modern museum includes videos, dioramas, new additions to the native american artifacts, paintings and interactive tools telling the story of this great man and the Cherokee Indian people.

The 27th Annual Cherokee Festival reported record attendance following the renovation and rebranding. Utilizing media connections, creative design and Monroe Life Magazine, The Bingham Group brought attention, created a focal point of attention for this incredible piece of history within the heart of Monroe County.

The Bingham Group is honored to continue the role of bringing the world to Sequoyah Birthplace Museum in Vonore, Tennessee.

The Bingham Group produced creative campaigns for Ripley’s Aquarium of the Smokies and Ripley’s Aquarium of Myrtle Beach, which were broadcast on more than 17 television markets across the country and appeared nationwide in Regal Cinema Theaters.

Ripley’s Aquariums target audience typically includes visiting and residential families
with young children. The Bingham Group conceptualized and created animated characters – Sharky, Ripley and Jilly – to capture the attention of this target audience. To make these new characters come to life, The Bingham Group shot and edited live action aquarium footage, created the animation, selected the voice talent and integrated custom music. This project was accomplished completely in-house by utilizing The Bingham Group’s broadcast production facilities.

The Bingham Group extended the animated campaign to promote special events and visiting exhibits, including a separate animated spot incorporating the visiting Pirate Exhibit. This spot aired during the Regal Cinemas preview advertisements for Pirates of the Caribbean: Dead Man’s Chest. The goal of this successful campaign was to capitalize on the excitement and exposure generated by the movie and to direct the audience to the related exhibit at the Ripley’s Aquariums.

The Bingham Group worked directly with the state of Tennessee to complete their advertising and creative requirements for a campaign promoting the Tennessee Office Of Re-Entry which helps justice-involved individuals find the resources they need to get back into society once released from incarceration.

During this campaign, we created several videos to be played on TV stations across the entire state, created, printed, and shipped multiple versions of wall posters and floor stickers that would be on display in prisons and jails, and created graphics for bus benches and shelters as well as a full bus wrap that will be making its rounds in Nashville, TN.

This campaign was a success and The Tennessee Office of Re-Entry reached over 600,000 impressions each month on TV alone.