What We Did
Bryant Boats, a high-end recreational boat manufacturing company in East Tennessee, contacted us when they needed the tools to compete against larger manufacturers. With a limited advertising budget, we decided that
their small size and hand-crafted quality was
their strength.
Through the brochure and national industry print ads, we positioned Bryant as a detail oriented, custom manufacturer that created lifelong memories for the folks who purchased a Bryant boat. We shot photography in beautiful East Tennessee instead of traveling to the very expensive marine photographers in Florida. We repeatedly emphasized the Bryant Difference, using that theme throughout all materials. As a result, Bryant added dealers to its retail network.
Materials for Bryant included:
• Corporate Identity
• Tagline: “The Bryant Difference”
• Brochure
• DVD
• Video
• Magazine Ads – trade
• Newspaper Ads
